Agenda
- Overview
- Questons
- Recommendations
Overview
+ Pain, + Vision, – Anxieties, -Friction, +Incentive
+ Pain
Tangible success
- sales / exchanges
- appeal to buyers
- awareness / visibility / distinction / association
- logistics negotiation
- deadlines
- satisfy stakeholders
- personal recognition
Intangible success
- achievement
- accomplishment
- satisfaction
- pride
Worst Day
+ Vision
Best Day
Uniqueness
- Experience
- Perspective
- Customer Service
- Community
- Dedicated Project Manager
- Big Picture Perspective
– Anxieties
- Timing
- Affordability
- Customer Treatment
- Expertise
- Decisions / Choices
– Friction
- Cost
- Time
- Location?
- Selection?
- Ease?
- Means/terms of payment?
+ Incentive
Questions
- Tell me about a typical customer experience from beginning to end.
- How is conversion no the Get a Quote Page?
- Why the number 12?
- Do you have online ordering?
- Who is your top apparrel competition?
Recommendations
- As a landing page, the banner stuff at the top and the sidebar could created visual friction to the primary message.
Quick Improvements
- Larger, more eye-grabbing headlines
- Make form more inviting
- Start form with What Do You Need, to get them engaged in their project and feeling the need to get it done.
Event Better Ideas
- The top image is okay.
- Need something at the top of the first column to grab the eye and make it feel personal. One idea: an ahimated image of JB and Becca in a rotation of shirts and apparel. Brings forward the face that is behind the text they will next read.
- A video could work with this messaging as well.
- Friendly, inviting text that immediately acknowledges the tangibles and intangibles they are facing. “Your project is more than a stack of shirts. Your mission depends on this element. Your people are depending on you. Time is of the essense, the pressure is on. You can nail this.”
- Next the message is a dedicated project manager is waiting to help send the ball over the fence. The text would touch on your unique qualities that help ensure their success.
- End with a personal call to action to choose the path that feel most comfortable.
- Large print options: 1st segmentation:
- Ready to go: button to go to Get a Quote (ideas on this page below)
- Have questions
- Congratulate them that they have questions
- Options: Call or Stop By | Submit Question | Learn about the process and options: Digital/Screen/Embroidery, Art/Apparrel/Logistics
- Diagrams
- Icons (to simulate what the competition is doing)
- Address anxieties and friction in FAQs.
- Sprinkle in testimonials that also address pain, vision, anxieties, friction
- If there is friction that cannot be overcome, offer an appropriate incentive. (Can you award them something relevant if you cannot match or beat a competitor’s price?)
- Reiterate price-matching and quality guarantees at the action points.
- All that you do in the community can be integrated with incentives and other places.
- The calls to action shoudl include a feel of the dedicated project manager.
- Custom!
Get a Quote Page thoughts
Change H1 to “Get an Apparel Quote”
Add a paragraph to top, remind about the PAIN you address and HOW you help.
If possible, capture contact info in a preliminary mini-form.
Make the form feel super easy to fill out.
Add 1st option in lists as “Need coaching” or “Open to suggestion”.
Might have a question that identifies:
- Quick Delivery / Low Count,
- Higher Count / One-week Delivery,
- Most Professional Quality