CTAA 5-Point Action Review
Your website probably could be doing more to get visitors to take action.
What do you need visitors to do?
- Buy?
- Call?
- Inquire?
- RSVP?
Going bald from all the “bounces” where prospects jump away before doing what you want them to do?
Who Needs Website Conversion Help
- Investors in SEO or Social Media: if you’re paying good money to get them to your website, your website better perform to drive transactions
- Office managers charged with increasing business through the door
- Service industries dependent on consistent business and cash flow
The good news: there is a science behind getting people to take action.
The CTAA Action Formula
+ Pain
Their Worst Day
BEFORE Taking Action With You
Their Best Day
AFTER Taking Action With You
+ Vision
Action
For Your Action List
- ⇒ 3 Worst Cases / Emotions
- ⇒ 3 Best Cases / Emotions
- ⇒ Killer Copy, Perfect Graphics
- ⇒ 3 Testimonials
Every Anxiety Needs a Remedy
– Anxieties
Action Items
- ⇒ 3 FAQs
- ⇒ 3 Testimonials
Defeat Friction with Incentive
Friction
- Obvious
- Simple
- Fortified
– (Friction
+ Incentive)
Too
- expensive
- complicated
- busy
- abstract
- far away
Hard to
- see
- read
- understand
- reach
- finish
For Your Action List
- ⇒ 3 Friction Points
- ⇒ 1 Incentive
5-Point Action Review
($50 for Referral Partners)
Action Items
- ⇒ 3 Worst Case
- ⇒ 3 Best Case
- ⇒ 3 Testimonials
- ⇒ 3 FAQs
- ⇒ 3 Testimonials
- ⇒ 3 Friction Points
- ⇒ 1 Incentive