Year Design Career
Years Website Experience
Years Solo
Types of Websites
Brochure
Simple validation information. Gets you on the Interwebs.
Lead Generation
To get the phone ringing and online forms flying.
Event Calendar
Sites to help people come to your events.
Online Selling
Sites to sell your stuff directly.
Landing Page
Conversion optimization for Pay-Per-Click, SEO or Social Media campaigns.
Website Automation
How Much Time Does It Take?
What Do I Have to Do?
Discovery
Client Tasks
- Provide Web Vitals
- Participate in Passion Analysis
- Answer Discovery Questions
CTAA Tasks
- Setup Hosting
- Install CMS (WordPress – most recent, solid)
- Install Essential Theme & Plugins
- Standard CMS Tweeks
Weekly Meeting
Framework & Functionality
Client Tasks
- Write Copy
- Collect/Create Media
CTAA Tasks
- Plan/Organize Content
- Content Plan
- Initial Navigation Outline
- Minimum Content Plan for Pages
- Minimum Content Plan for Widgets
- Design
- Acquire and install chosen base theme
- Change General Structure
- Add Editable Zones
- Rough in Menus
Weekly Meeting
Design & Reviews
Client Tasks
- Design Reviews
- Copy Placement
- Image Placement
- Content Formatting
CTAA Tasks
- Review and Approve Design
- Review Content
- Finalize Site Architecture
- CMS Training Questions
- Develop Action
- Finalize Menus
- Add Web Form
- Style Web Form
- Design/Develop
- Style background (CSS)
- Setup slideshow
- Style slideshow
- Style Other (CSS)
- Setup HTML and XML sitempas
- Add dummy content for scenarios
- Style populated content
- Assure Quality
- QA review
- QA fixes
- Client review
Weekly Meeting
Launch
Client Tasks
- Review
- Warranty
CTAA Tasks
- DNS points to new site
- Google Console setup
- Basic SEO Setup
Products & Services
Whether is it products or services, you excel at what you deliver.
Customer Impact
You truly change lives and/or businesses.
Market & Community
You have identified who you have impacted most deeply and/or most profitably.
Staff & Culture
You are specific in the culture you are building whether that is how you do thing individually or corporately.
Greater Cause
How you impact the greater industry, society or environment around you.
The CTAA Action Formula
+ Pain
Their Worst Day
BEFORE Taking Action With You
Their Best Day
AFTER Taking Action With You
+ Vision
Anxieties
Remedy every inhibitor
– ( Friction
Too Hard to
- See
- Read
- Understand
- Achieve
- Etc.