CTAA 5-Point Action Review

Applications

  • websites
  • landing pages
  • emails
  • radio ads
  • print ads

Action Formula

+ Pain

Their Worst Day

BEFORE Taking Action With You

Their Best Day

AFTER Taking Action With You

+ Vision

Action

For Your Action List

  • ⇒ 3 Worst Cases / Emotions
  • ⇒ 3 Best Cases / Emotions
  • ⇒ Killer Copy, Perfect Graphics
  • ⇒ 3 Testimonials

Every Anxiety Needs a Remedy

– Anxieties

Action Items

  • ⇒ 3 FAQs
  • ⇒ 3 Testimonials

Defeat Friction with Incentive

Friction

  • Obvious
  • Simple
  • Fortified

– (Friction
+ Incentive)

Too

  • expensive
  • complicated
  • busy
  • abstract
  • far away

Hard to

  • see
  • read
  • understand
  • reach
  • finish

For Your Action List

  • ⇒ 3 Friction Points
  • ⇒ 1 Incentive

5-Point Action Review

($50 for Referral Partners)

Action Items

  • ⇒ 3 Worst Case
  • ⇒ 3 Best Case
  • ⇒ 3 Testimonials
  • ⇒ 3 FAQs
  • ⇒ 3 Testimonials
  • ⇒ 3 Friction Points
  • ⇒ 1 Incentive
BLACK LIVES MATTER