CTAA 5-Point Action Review
Applications
- websites
- landing pages
- emails
- radio ads
- print ads
Action Formula
+ Pain
Their Worst Day
BEFORE Taking Action With You
Their Best Day
AFTER Taking Action With You
+ Vision
Action
For Your Action List
- ⇒ 3 Worst Cases / Emotions
- ⇒ 3 Best Cases / Emotions
- ⇒ Killer Copy, Perfect Graphics
- ⇒ 3 Testimonials
Every Anxiety Needs a Remedy
– Anxieties
Action Items
- ⇒ 3 FAQs
- ⇒ 3 Testimonials
Defeat Friction with Incentive
Friction
- Obvious
- Simple
- Fortified
– (Friction
+ Incentive)
Too
- expensive
- complicated
- busy
- abstract
- far away
Hard to
- see
- read
- understand
- reach
- finish
For Your Action List
- ⇒ 3 Friction Points
- ⇒ 1 Incentive
5-Point Action Review
($50 for Referral Partners)
Action Items
- ⇒ 3 Worst Case
- ⇒ 3 Best Case
- ⇒ 3 Testimonials
- ⇒ 3 FAQs
- ⇒ 3 Testimonials
- ⇒ 3 Friction Points
- ⇒ 1 Incentive